Keys Premium Finance is delighted to announce the appointment of Bob Darling as Non-Executive Director, marking an exciting new chapter in the company’s growth journey.
Bob brings a wealth of experience across the lending, premium finance, and broking sectors and is a highly respected figure in the industry, most recently serving as CEO and then non-exec Deputy Chairman of Jensten Group. Bob has a proven track record in strategic leadership, innovation, and delivering exceptional customer outcomes. His appointment strengthens Keys’ commitment to building a business that is agile, service-led, and focused on providing brokers and clients with market-leading premium finance solutions.
“We’re thrilled to welcome Bob to the Keys team”, says Managing Director, Owen Graham. “Bob’s appointment marks a significant milestone for Keys Premium Finance. His deep industry knowledge, strategic insight, and proven leadership will be invaluable as we continue to scale and innovate. We’re excited to have him on board and look forward to the impact he’ll make as we strengthen our offering to brokers and their clients across the UK and Ireland.”
Commenting on his appointment, Bob Darling said: “I feel very privileged to be invited to join the board of a business with such a strong proven history in premium finance, which is committed to providing brokers with exceptional levels of service. Keys brings something very different to premium finance and has never lost its ability to look at transactions on their own merit. In these tumultuous times in the finance industry, brokers need suppliers who are agile and forward-thinking. I can’t wait to be involved.”
As proud Associate Members of BIBA, Keys Premium Finance supports brokers across the UK and Ireland with its leading Premium Finance Facility and continues to strengthen its position as a trusted partner to brokers, ensuring they continue to provide premium finance with a premium service.
